Those fun little stickers and GIFs we text each other when words won't do. We covered as many holidays and special occasions as possible, including St. Patrick's Day, birthdays, and back to school.
During the summer of 2016, over 2000 contest participants brought their backyard recipes, decorations, and unexpected nuances to life in the Publix Grilling the Dream contest. It gave Publix 5,200 new Pinterest followers and became the go-to example for Pinterest reps when showing how contests are done.
BEST IN SHOW: Social Media, Central Florida Addy Awards 2016
The Super Bowl is the second largest food consumption day in America behind Thanksgiving. This campaign promoted the various Publix products from across the store along with convenient new delivery and in-store pickup options. We also had to say "Super Bowl" without saying 'Super Bowl."
Due to the challenges of COVID-19, all Publix on-site race events were placed on hold. So, we created an off-site race to reach online communities for runners called The Virtual 30 Challenge.
The Publix Virtual 30 Challenge appealed to casual walkers, avid marathoners, and all runners in between while demonstrating a commitment to health and wellness. The race challenged participants to complete 30 miles in 30 days by walking, running, or riding a bike. Registration fees went to support local charities.
To bring the Publix GreenWise experience to life, we used living plants, herbs, and back-to-basics simplicity to give our audience a breath of fresh air at trade shows and events throughout the southeast.
Nobody has time to read or watch ads. This partnership with the Orlando City Soccer Club lets the idea do the talking.